Will we drive away potential business opportunities and good clients if we niche?

This week, as I start to dig into Marcus Sheridan’s content marketing strategy, from his brilliant book, “They Ask, You Answer.” as luck would have it I just happened to get a question sent to me from a previous participant in one of my branding, marketing and business development workshops. And while I had another topic in mind, Josh Chen’s question was a great one, so I thought I’d start there.