Solutions That Drive Results
A Communications Overhaul to Attract the RIGHT Clients
Trinity Power Rentals is a specialist provider of temporary power solutions. A few years before they engaged in this project with Big Bold brand they shifted their core focus to the industrial and commercial sectors and then expanded into oil & gas, mining and construction industries. After a period of significant growth, they came to us with a marketing challenge: beyond their circle of existing clients, nobody knew that Trinity Power was renowned as one of Canada’s premier service providers. Also, their website and key marketing materials had become outdated. The company felt like this impacted their ability to attract the right types of new clients.
Trinity Power needed to take quick action to upgrade all of their public-facing assets to support the aggressive growth goals set by their leadership team.
PROBLEMS & CHALLENGES:
Service focus had shifted sectors & the company website wasn’t effective in aiding sales and new customer acquisitions
A need for new marketing and sales tools to help pitch new customers and close deals
A way to effectively communicate the breadth and depth of their skills, services and products
Sales team lacked case studies to prove the size and scale of projects Trinity Power was capable of
Redefinition and clarification of all communications content
Target audience profiles to ensure targeted content creation
Creation of visual identity to attract ideal clients
Revitalized brand positioning and strategy
Designed a new website
Content revitalization to focus on specific to vertical sectors
Approach & Solution:
Working with the Sales Director, our goal was to develop a brand strategy and core messaging that would reposition the company as the premier service provider in its specialized sectors. Clearly defining their sector-specific audiences was the first step to developing their core messaging and targeted content for their key marketing materials, including a completely restructured website. The sales team was reinvigorated by the crafting of Trinity Power’s unique value proposition and a powerful brand promise.
Trinity’s recent, rapid sector expansions resulted in the addition of several new products to their catalogue. We took charge of restructuring the catalogue to make it easy for their customers to find what they were looking for both in the print and online catalogues. We were also able to create an organizing system for products that saved the marketing team both time and energy.
The largest task within the scope was completely restructuring, redesigning and rewriting the content for the new website. Trinity’s website was transformed into a hub for all marketing activities and was the key to Trinity Power Rentals taking a thought-leader position in the industry. Careful attention was paid to crafting the information architecture and design structure to incorporate:
The industry took notice when Trinity Power launched the new website with brand strategy and core messaging in place. It didn’t take long for the company to be recognized as a new leader on the scene.
Trinity used the new website as a value-added platform for its customers and prospects, communicating industry best practices, promoting strategic partners, discussing industry challenges and posting case studies that exhibited critical learning. The company began attracting the attention of their ideal customers they’d previously failed to engage with their outdated site, materials and catalogue and engaging them in conversation.
Their recently onboarded, new Marketing Director was able to easily create landing pages for specific online advertising campaigns on the fly and attract new business; with the benefit of a complete tracking system in place. Plus, the sales team was seeing an influx of the right types of new clients, assisting them in reaching their sales goals and growth objectives.
Trinity trusted us to leverage what was currently working and what wasn’t. We delivered a new, fresh and modern look that was rolled out in the new site design and across all print materials. All this helped to set the stage as the industry leader.
Increased market reach
Effective repositioning as a market leader within the desired markets
Saved time, energy and investment on marketing initiatives and advertising campaigns
Significantly increased marketing and advertising ROI through the ability to reach, engage and close the right prospective clients
Reduced time, energy and investment in responding to RFPs, plus increased project acquisition through RFPs
Increased sales team confidence and ability to identify and close ideal prospects
“Today is the first time I have seen any of the website and I’m SO INCREDIBLY impressed. All I can say is WOW… wow, wow! You really did an amazing job. Managing the personalities and the lack of information, you’ve done an amazing job pulling this together.”