A series of discovery sessions with founding members provided insights into their shared beliefs and the potential community benefits that their vision offered. We were able to weave their combined perspectives into inspiring messaging for the co-op.
We also learned through this process that the team was unsure of how to define their target audiences, having no previous marketing or sales experience. They welcomed an opportunity to have us coach them on how to determine and define target audiences. This work uncovered two new potential audience groups who would go on to help FVBC grow and thrive.
During the facilitation sessions, participants began referring to the co-op as ‘bus co-op’, and from there, the name “The Bus Co-op” was born.
The design and development of The Bus Co-op’s visual identity was fun for us all, as the team wanted to create an approachable, vibrant and fun identity.
The group wanted a visual identity that was approachable, vibrant, fun and inviting. In creating this identity, we incorporated this spirit of fun into our process. We used bright colours and created an inclusive and inviting logo and visual brand. When The Bus Co-op’s vehicles were wrapped in this new identity, they stood out from city transportation and got people across the region talking about the Co-op.