Working Through Complexity to Deliver the Right Information, to the Right Audience
Seniors Transportation Access and Resources (STAR), is British Columbia’s specialist in sustainable transportation. Founded in 2012, it is a leading source for policy and advocacy for safe and sustainable seniors transportation managing the largest, publicly accessible database in B.C. for information on driver transitioning, mobility and community resources seniors and their families.
The organization contacted us during the launch of a new social enterprise offering services in the design, development and operations management for community agencies who wished to develop and operate sustainable rideshare type programs. Fulfilling this mission would mean acting as a hub that would engage with all levels of government, health authorities and community agencies across the province.
Their success would rely on our ability to balance meeting their project objectives while applying a limited budget. They needed a team with a flexible approach, who could execute a manageable, phased approach that didn’t interfere with the small team’s day-to-day operations.
They had a complex services model that was difficult to explain, especially to community agencies who would be the core target audience for the new social enterprise.
A secondary challenge was their website. As the leading advocate for sustainable community transportation and policy development in B.C, their website had accumulated a large bank of valuable knowledge and information on seniors’ transportation. The site had grown organically over a 10-year period, making it extremely difficult to search and navigate, and ineffective in achieving its purpose.