We started with target audience research, interviewing a select group of the ideal clients’ Sangha Tone already served. These interviews aimed to help identify exactly who these clients were, why they chose Sangha Tone Chartered Accountants and the challenges they hired the firm to solve. This information would form the foundation of their ideal target audience profiles and help identify any additional benefits and differentiators of the firm.
Then, working collaboratively with their core leadership team, we guided them through our proven Surefire Method™ to develop a clear core business strategy, authentically differentiated brand positioning and core messaging. In addition, during the process, we taught them how to use the eleven core and strategic elements produced as a robust set of business tools to make strategic business decisions and keep everyone (and everything) aligned with their purpose, values, vision and character.
The resulting Surefire™ Strategy, and the understanding of how to use its accompanying Surefire Toolkit™, worked so well for Sangha Tone that their team doubled in size within two years. They reported a significant increase in the number of ideal referrals from both their strategic partners and existing clients. They experienced 42% growth in the first year following our work together and 70% in the second. They also enticed two stellar senior accountants, one out of early retirement and the other out of solo practice, to join the team and help them grow the firm. All of this growth was achieved with no paid marketing or advertising, instead building a strong reputation and brand by delivering noteworthy service, nuturing relationships with clients and strategic partners and acquiring right-fit books of clients.