With a commitment to and belief in exceptional service in her own business, Jeni went in search of branding experts who would deliver the same. Through her mastermind network, she found us.
She had a new name in mind and wanted to develop a memorable new logo and brand identity for her flagship program that would connect and resonate both with licensees and course participants.
Through the process, we balanced Jeni’s uncertainties and apprehensions with education, rationale, and coaching to help get her un-stuck with some tough decisions.
After the new visual identity was successfully designed and developed, it was onto revitalizing The RESTART® Program’s course materials from end to end. Along with, a complete kit of marketing tools, graphics and guidelines that the instructors would use to promote to prospective new clients.
The last phase of the rebrand for Jeni was to create a new website that tied everything together to create a cohesive brand experience and powerful sales engine for her business.
We worked closely to analyze the existing marketing and sales funnel, identifying ways to improve the flow and conversion of both instructors and course participants. We simplified and strengthened the website experience to ensure that enough of the right information was easily accessible. Finally, executing a complete website redesign to incorporate the new ‘look and feel’ creating a bright, engaging and contemporary design.