Solutions That Drive Results
Creating Industry Buzz With a New Name & Fresh Look
As a certified Nutritional Therapy Practitioner (NTP), Jeni Hall was drawn into the field by her own blood-sugar issues and struggles with healthy eating, having grown up on the ‘Standard American Diet’. While working one-on-one with clients Jeni realized the opportunity to create a one-to-many group program. This sugar detox program quickly became a success story for her practice, but Jeni had a bigger vision: to help reduce addiction to sugar and improve health and nutrition across North America.
The Sugar Detox® evolved into a licensed program for certified NTP & NTC practitioners to attract more clients into their practice. Revising her business model proved to be a success, licensing over 65 program instructors across the U.S. within 3 months and gaining industry attention. However, this success came with new business challenges.
PROBLEMS & CHALLENGES:
‘Sugar detoxes’ were trending and competitive, lesser quality products and programs were quickly appearing in the market affecting the credibility of Jeni’s carefully designed, long-term lifestyle program
A name change was needed to reposition the program
The logo, course and marketing materials failed to represent the calibre of the program
The business had outgrown its first website
The client didn’t know what she didn’t know and needed coaching and guidance
Marketing & sales funnel improvement
Brand identity development
Course materials redesign
Marketing collateral design
Sales page design
“What’s really valuable to me is that more and more I hear from instructors how amazing the course materials look. The way they are talking about and promoting the course and using the marketing materials is much more consistent. The RESTART® Program ‘stamp’ is on everything, and that’s what makes a great brand – repetition and recognition.”
Approach & Solution:
With a commitment to and belief in exceptional service in her own business, Jeni went in search of branding experts who would deliver the same. Through her mastermind network, she found us.
She had a new name in mind and wanted to develop a memorable new logo and brand identity for her flagship program that would connect and resonate both with licensees and course participants.
Through the process, we balanced Jeni’s uncertainties and apprehensions with education, rationale, and coaching to help get her un-stuck with some tough decisions.
After the new visual identity was successfully designed and developed, it was onto revitalizing The RESTART® Program’s course materials from end to end. Along with, a complete kit of marketing tools, graphics and guidelines that the instructors would use to promote to prospective new clients.
The last phase of the rebrand for Jeni was to create a new website that tied everything together to create a cohesive brand experience and powerful sales engine for her business.
We worked closely to analyze the existing marketing and sales funnel, identifying ways to improve the flow and conversion of both instructors and course participants. We simplified and strengthened the website experience to ensure that enough of the right information was easily accessible. Finally, executing a complete website redesign to incorporate the new ‘look and feel’ creating a bright, engaging and contemporary design.
We rebranded the program and improved all materials, elevating the sales and marketing tools from end to end in order to differentiate RESTART® among competitors. With this, we were able to boost the program’s launch, increase revenue and referability.
Word spread quickly across America about this ‘must-have’ program and throughout many different NTP & NTC communities – new instructors were raving about the program and its’ quality. Program licensing more than tripled in just eight months.
250% increase in the sales of program licenses
100% increase in company revenue in 8 months
Increased confidence and pride on behalf of the business owner
Increased engagement and excitement with target audiences
Increased referral rate
Increased word-of-mouth exposure across North America
Increased brand recognition and consistency in delivery
“The process of working with Karley and the Big Bold Brand team was so positive. Each step of creating The RESTART® Program’s new brand and program materials was exciting and rewarding unto itself. The final product brings such joy and pride. I couldn’t be happier with it.
I don’t even know what my business, my life and my world would be like without the team at BIG BOLD BRAND!“