Legacy Family Office – Aligning All Partners with a Shared Vision & Set of Strategic Tools to Set The Path Forward
Legacy Family Office had been on a steady growth path for several years. Initially starting with two partners, the firm expanded to six partners. Up to this point, the firm’s purpose, vision and direction had been carried by, and only verbally communicated, by the two founding partners. As the team delved into building their succession plan, they realized that not having these critical strategic elements clearly defined on paper created several challenges. First, the partners weren’t communicating a consistent message to clients and COIs, diluting their brand and reputation. Second, it was difficult for the newer planners to identify ideal prospective clients. Third, the team wasn’t effectively communicating what set Legacy Family Office apart and the benefits of choosing their firm over their competitors. Fourth, the newest partners lacked the clarity and direction they would need to succeed and meet the expectations set out for them by the senior partners.
This also manifested into more significant problems – the planning team wasn’t clear who their ideal clients were and what a right-fit client was. Taking on clients who weren’t ideal would spread their time and resources thin and detract from their ability to build a strong reputation for serving right-fit clients. In addition, the junior partners didn’t feel confident communicating with prospective clients and trust their ability to turn ideal prospects into clients. They relied on senior partners to close new clients, which added time, energy and effort to the sales process.
All of Legacy’s partners agreed that getting on the same page with who they were, a concise vision for the future, their ideal clients, what set the firm apart, and the unique value Legacy Family Office delivers was critical for building an effective succession plan as well as achieving their aggressive growth goals. The team contacted BIG BOLD BRAND based on a referral from another planning team from the Assante Vancouver Centre office. It put the Legacy Family Office partners at ease knowing that The Danielson Team had experienced similar challenges and had seen results and ROI from investing in BIG BOLD BRAND’s Surefire Method™ to generate the critical strategic tools needed to align all partners, develop a clear vision, strong brand, differentiated positioning and concise messaging.