A series of workshop sessions allowed us to work with the Innovation Networks team to craft the vision, mission and values that would propel the company forward. Working with the marketing and sales teams we developed a crystal clear picture of the company’s ideal clients and developed concise profiles to make it easy to target the business owners they wanted to start conversations with.
Next up, we developed a differentiation strategy. What made the company stand out, we learned was their energetic and extra-passionate people-oriented team that is focused on relationships and level of client care. They understand that in a very technical, hardware focussed industry it is very easy for a business owner to be overwhelmed and purchase unnecessary equipment and services. The Innovation team was committed to helping business owners understand and make educated decisions regarding their IT needs.
The core messaging and the revitalization of the tired visual identity, sales and marketing tools emerged from this story-line. The Innovation approach is akin to a breath of fresh air for business owners. Our goal was to convey this through the design, colours, fonts and overall feel when designing their new brand identity, which was enthusiastically received by the whole innovation team. It was something they could all be proud of.