Solutions That Drive Results

Developing a Clear Purpose and Self-Definition to Stand-Out in a Crowded Market
3P Naturals had a great product, and when it launched 18 years ago, it was one of the only providers of premium, raw, pet food. A loyal customer base gravitated to their unique offering, and the company developed a solid reputation. However, with more and more competitors crowding into their niche, 3PN lost market share and was starting to fall behind the competition.
The owners of 3P Naturals wanted to sell within 3 – 5 years. In order to do that, they needed the company to regain market share and build revenue. This required the addition of a new product line, as well as the development of strategies to build stronger relationships with retailers and win over new customers.
Big Bold Brand worked collaboratively to develop 3PN’s brand strategy and align business decisions with the brand elements in order to guide the growth and development of the company.
PROBLEMS & CHALLENGES:
PROJECT SCOPE:
“Here’s an analogy: Instead of showing up in sweatpants and a t-shirt, we’re now showing up in dress pants and a blouse. When you look good, you feel good.”
Approach & Solution:
Big Bold Brand worked the 3PN to collaboratively develop brand strategy and story as well as the company’s values and messaging. This meant digging into the purpose behind everything that the company did, and re-evaluating the value the company delivered to both retailers and pet-owners. Once the brand elements and strategy were solidified, we led coaching sessions to teach the team how to effectively use their new tools to develop clear and concise messaging marketing materials, and to guide both culture and decision-making within the company.
These sessions also helped to define a new product line, and develop that product’s brand.
Impact:
The biggest impact to the team at 3P Naturals is the confidence that they have to talk about and promote 3P Naturals. They can now tell people why their company is better and they can give this information in a clear and consise manner.
ROI:
“Karley stands for great leadership, creativity and vision. She’s able to see what people can’t see in themselves and their own companies. As a coach, she was able to show this to me, to help us realize I knew more than I thought I did, and with that, she helped me find the ability to speak with confidence. At the end of meetings with her, you feel mentally exhausted, but also euphoric because of how much you have achieved.”