Developing a Clear Purpose and Self-Definition to Stand-Out in a Crowded Market
3P Naturals had a great product, and when it launched 18 years ago, it was one of the only providers of premium, raw, pet food. A loyal customer base gravitated to their unique offering, and the company developed a solid reputation. However, with more and more competitors crowding into their niche, 3PN lost market share and was starting to fall behind the competition.
The owners of 3P Naturals wanted to sell within 3 – 5 years. In order to do that, they needed the company to regain market share and build revenue. This required the addition of a new product line, as well as the development of strategies to build stronger relationships with retailers and win over new customers.
Big Bold Brand worked collaboratively to develop 3PN’s brand strategy and align business decisions with the brand elements in order to guide the growth and development of the company.