Through a series of one-on-one coaching sessions, Karley helped Jessica not only to develop her brand elements and vision, but also to see herself as an entrepreneur. Jessica realized that she wanted to work specifically with pregnant women, new mothers and their babies. Karley helped her to develop messaging, including a clear and consistent pitch, tailored to those ideal clients. Brand elements and a brand promise were crafted to ensure the brand promise would be upheld, and ensure a positive client experience.
As part of creating a strategy with clear and attainable goals for the business, Karley helped to develop scalable online content to increase revenue and drive growth.