Brand Building Resource Library
Download powerful, free tools for developing an outstanding brand to accelerate your business’s growth, success, and impact.
The Critical Components of A BIG BOLD BRAND® Roadmap + Video Walkthrough
Discover the eight critical components of a sustainable and strong brand for your business. This roadmap will help you understand that your brand is more than your logo, fonts, and messaging; it will also provide the steps to build a standout, memorable brand that drives business success. The roadmap includes a link to a video walkthrough that explains each step with actionable tips and advice.
The Surefire Brand Audit™ & Guide
Is your brand clear and performing to its full potential? Have you developed all the critical strategy, positioning & messaging tools that are the foundation of a BIG BOLD BRAND® for your business?
With this easy-to-use and actionable audit and guide, you’ll thoroughly evaluate your brand toolkit’s completeness and discover which critical and foundational tools you need to develop, evolve, or put into action to align everyone and everything in your business. If you want to develop a brand that stands out from the competition, attracts and keeps more of your ideal clients/customers, and delivers a memorable experience to keep people coming back and boost your profits, this is the tool for you!
Eleven (11) Individual Intro & Criteria Guides for Each of the Surefire Tools™ Critical for Developing a BIG BOLD BRAND®
PURPOSE STATEMENT GUIDE – The guide for defining your business’s purpose beyond making a profit. This statement is often referred to as your why or mission statement. It is the foundation of any brand, conveying what your organization stands for and passionately believes in.
Download the Purpose Statement Guide by clicking here.
GUIDING PRINCIPLES GUIDE – The guide for going beyond developing a simple set of values. Your company’s guiding principles are the foundation of your company’s culture and are used to guide aligned team member actions and behaviours.
Download the Guiding Principles Guide by clicking here.
THREE TO FIVE-YEAR VISION – The guide for developing the painted picture of what you want to achieve in the next chapter of your business. Your vision will rally people to a brighter future and will be the foundation of your strategic planning and what you want to achieve each year.
Download the Three to Five-Year Vision Guide by clicking here.
CHARACTER – The guide for your company’s character will help you define how you want your business to show up in the world and how it will make people in your business ecosystem feel. Your character clearly defined will guide anyone creating touchpoints for your business to help ensure visual, verbal and written consistency.
Download the Character Guide by clicking here.
TARGET AUDIENCE PROFILES – Beyond personas and avatars, your target audience profile provide a deep understanding of the people you serve (i.e. clients, customers, community, strategic partners, etc.). At BIG BOLD BRAND®, we’ve found this to be one of the most underestimated and undervalued brand tools. We can’t overstate the importance of understanding your ideal clients and what motivates them and documenting this information for everyone on your team.
Download the Target Audience Profiles Guide by clicking here.
WHAT WE DO STATEMENT – Your what we do statement reveals what your business does. But simply stating what you do, sell or the services you offer risks missing a significant opportunity to inspire prospective ideal clients and blend in with your competition. Your what statement asks you to answer what you do in a way that talks less about you/
your business and more about your ideal clients and the value you provide, igniting curiosity and prompting them to respond, “Tell me more,”.
Download the What We Do Statement Guide by clicking here.
UNIQUE VALUE PROPOSITIONS (UVPs) – The guide for your unique value proposition(s) will help you define this critical brand tool that helps differentiate your business from the competition. It’s important to note that you should consider developing a value proposition for each of the different client/customer audiences that you serve. This brand tool helps your ideal clients/customers choose your business over your competitors.
Download the UVP Guide by clicking here.
BRAND PROMISE – Your brand promise is an assurance of the experience that you intend to provide in every interaction that someone has with your business, whether through a person or a touchpoint. Your brand promise is a tool to help guide how your team interacts and serves all the people in your business’s ecosystem.
Download the Brand Promise Guide by clicking here.
BRAND STORY – Your brand story is the narrative about what you stand for and portrays your business’s heart and soul. This tool aims to connect emotionally with your business’s ideal target audiences and should be a story that everyone on your team can confidently share.
Download the Brand Story Guide by clicking here.
PITCH & BRIEF INTRO – Your pitch and brief introduction are a well-woven combination of your core brand elements. This brand tool provides a quick, informative, value-oriented introduction that tells folks who you are, what you do, and with/for whom.
Download the Pitch & Brief Intro by clicking here.
