They're tired of getting beaten by the competition
Their customers are choosing competitors because they don’t understand what makes them unique. Or worse, their customers didn’t know that they offered that service and didn’t think to ask.
Their brand lacks clarity, consistency and impact
Their organization has grown and the product/service offerings have been added without a plan. Communicating who they are, what they do and the value they offer their customers is either unclear, inconsistent or no longer resonating with their ideal clients, resulting in a lost opportunity to dialogue/engage with them.
Marketing tactics are failing and sales have flattened
The landscape has changed, quickly. Marketing tactics that once worked are failing to produce the desired outcomes. As a result, sales have declined and they are (at risk of) losing market share.
There's a big vision to achieve and they need help getting there
They know that branding and marketing is a key component to success, but with a limited budget they’re unsure of what to invest in, in order to help them realize their vision.
They're lacking the people-power & tools to execute/drive results
The strategic plan is in place, the tactics are outlined, but there just isn’t enough time in the day, or people in the marketing department, to execute all that needs to be done. If they just had one or two more people things would really get off the ground.